With 300.3 million streaming minutes logged in a single week, Priyanka Chopra’s The Bluff has shattered expectations and broken through to become the number one original film on global OTT platforms. The Prime Video release, which debuted on February 25, topped charts during the week of February 27 to March 5. The achievement is nothing short of jaw-dropping for a film that faced a mixed critical reception at launch.
The Bluff is an R-rated pirate epic that stars Chopra as Ercell Borden, a retired sea pirate living under an assumed identity in the Cayman Islands. When her husband is captured by the dangerous Connor, played by Karl Urban, she must become Bloody Mary once again to rescue him and protect her family. The film is directed by Frank E. Flowers and produced under the Russo siblings’ AGBO banner.
Streaming viewership data for the week shows that The Bluff’s 300.3 million minutes placed it far ahead of the competition. Accused on Netflix recorded 213.1 million minutes, while Firebreak earned 177.2 million minutes for third place. Paul McCartney: Man on the Run and The Wrecking Crew both on Prime Video rounded out the top five.
The disconnect between the film’s critical reception and its audience numbers has become one of the most discussed topics in entertainment media. Critics split their verdict, but the global viewership data tells a very different and more commercially compelling story. It is a reminder that the streaming audience often has very different priorities from professional film critics.
Fan support for Chopra following the announcement has been overwhelming, with thousands of social media posts praising her dedication and the film’s entertainment value. Some called it shockingly good while others simply celebrated it as a great action watch. The Bluff’s success is a defining chapter in Priyanka Chopra’s global entertainment journey.